Irish Rail successfully launched their new ‘S3 Passenger’ sales, distribution and revenue management platform provided by Sqills, replacing the existing and dated legacy systems whilst introducing dynamic pricing capabilities for the first time.

The Sqills solution "S3 Passenger" was chosen by Irish Rail because of its innovative nature, off the shelf availability and alignment with Irish Rail’s customer requirements. The S3 Passenger solution provides Irish Rail a number of strategic benefits such as:

• Enabling fares to be set from a single source and updating them in real time across all sales channels
• Optimising train occupancy providing a better passenger experience and enabling revenue maximisation by better matching supply and demand
• A high degree of self-services empowering customers to manage their travel needs

Gerry Culligan, commercial director of Irish Rail, commented: "Irish Rail is immediately benefiting from S3 Passenger’s proven technology during the first days of operation, with improved customer experiences and record online revenue generation! S3 Passenger and Sqills have lived up to our expectations, especially their ‘can do’ mentality."

Alexander Mul, Sqills board member, said: "S3 Passenger is the latest and leading sales and distribution suite on the market. We are proud that leading public transport operators such as Irish Rail, SNCF (OUIBUS) and Thalys (IZY) have selected S3 Passenger because of its thousands out of the box features, short time to market and rich customer self-services.

"The implementation programme was on time and on budget and the first days of operation prove that S3 Passenger is a very powerful sales and distribution suite."