Xplore Technologies (NASDAQ: XPLR) today announced that John Graff has joined its executive leadership team as vice president of marketing. He brings to Xplore more than 25 years of business-to-business (B2B) marketing experience and a strong track record of innovation, change and evolution within the technology industry.

"John has an immensely successful track record of building highly-impactful marketing teams that have driven measurable growth in revenue and profitability," said Mark Holleran, president and COO of Xplore. "His ability to successfully capitalise on new trends and technologies in marketing has been repeatedly recognised with industry awards and accolades from the Corporate Executive Board, Eloqua, and Forrester Research, among others.

"We are excited that he will now be driving our efforts to increase Xplore’s global brand awareness and further expand adoption of Xplore rugged tablets in worldwide markets, including manufacturing, mining, oil and gas, utilities, public safety and the military."

Graff joins Xplore from National Instruments, where he spent 30 years leading sales, marketing, customer operations and product marketing teams. Most recently, he served as vice president of corporate marketing after spending five years as the vice president of sales and marketing in the Americas.

Graff is an Honors graduate of the University of Texas at Austin and holds Bachelor of Science in Electrical Engineering with a minor in Marketing and Business. He’s also a science, technology, engineering, and math (STEM) evangelist and serves on the Past Presidents’ Council of the Thinkery (previously the Austin Children’s Museum).