Leave it to Green Furniture Concept to launch the most memorable modular beam seating.
The new Ascent Series from Green Furniture Concept was revealed online and at a small, invitation-only event at the GFC showroom in Malmö, Sweden, on 31 March.
Gently curved and a triumph of three-dimensional design, Ascent is unique, placemaking, configurable and truly seamless. Architects are sure to recognise and celebrate the possibilities. With Ascent, the limitations of straight-backed, straight-angled beam seaters are no more. Ascent can be configured to fit the structure of the building, and guide people flow. Not only does Ascent create 30%-40% more space than conventional seating systems, but it also offers first-class comfort and unique experience.
As always, sustainability is a prime concern. Along with wood from certified sources, Ascent is made of post-consumer low-carbon aluminium from Hydro (the highest recycled content on the market and first-time-ever used in furniture), recycled post-consumer steel and ocean-based recycled plastic from Plastix. Ascent was designed for the circular economy, as you would expect from Green Furniture Concept.
CEO Jonathan Nilsson says: “Like all our furniture, Ascent is space-saving, durable, easy to maintain and designed for visitor satisfaction. We have been thinking about how to evolve the beam seater areas for a long time.
“Ascent is the result, and we are delighted to be presenting it for the very first time digitally and at our showroom in Malmö. Rather than launching at a large expo, we felt a smaller event was the only responsible choice, in the light of concerns about the Covid-19.”